Last week, my favorite Parisian fashion and music label Maison Kitsuné took over Hollywood with a pop-up shop and three epic events at the Roosevelt Hotel. Very smart marketing considering the high volume of activity around fashion and music during Coachella Weekend 1 and 2. This is a best practice to remember when planning out your marketing calendar around specific events.
The celebrations commenced on Wednesday at Spare Room, with a live showcase debuting Heartsrevolution’s new album, and performances by Navvi and Chrome Canyon.
The party continued with a Kitsuné Club Night at Teddy’s on Friday, where fashion insiders grooved to live music by Prince Language and Jupiter. VIP guests joined Masaya Kuroki, co-founder of Maison Kitsuné, in the swanky depths of the Roosevelt.
Kilo Kish, Eli & Fur and Them Jeans turned up the beat at a Kitsuné pool party at Tropicana on Sunday. Throughout the week, party goers shopped exclusive tees and vintage pieces at the Maison Kitsuné pop-up store at room 100. And boy do I love a good pop-up store when you pop them up in influential areas! This gives customers and influencers a chance to get to know your product in an intimate way while creating an environment that drives your brand identity.
Follow Kitsuné on Soundcloud for stellar music! Here’s a mix from last week’s Kitsuné Club Night:
http://soundcloud.com/kitsune-maison/lemarquis-exclusive-mixtape-for-kitsune-club-night
Consuming PR 