Baby Phat Engages Facebook Fashionistas

Baby Phat is holding its first ever Baby Phat “Fab Photo” Contest until April 22. Since April 8, Baby Phat Facebook fans have been styling and posting photos of their most fabulous looks.

Fans of the Baby Phat Facebook fan page are invited to submit a photo of themselves wearing their favorite Baby Phat outfit to contest@phatfashions.com.

One Grand Prize winner receives a $500 Baby Phat wardrobe and the opportunity to have their name and photo posted on the Baby Phat Facebook fan page! Please keep in mind that this contest is exclusive to fans of the Baby Phat Facebook page.

All entries must include their name, e-mail address, telephone number and include a close-up photograph of themself taken within the last 30 days. All photos should be in one of the following formats: .jpg, .pdf, .tiff, or .bmp. All photo entries submitted will also go into Kimora’s personal fan photo album.

So, get going and channel your “fabulosity!”

Baby Phat Struts Down The Twitter Runway

I hope everyone followed @BabyPhat on Twitter last night during their Fall ’09 show! The collection layered light-weight fabrics paired with stylish outerwear that were true to the feminine form. It was fun to experience the madness and excitement that goes on backstage from their perspective. I felt as if I were standing right next to their PR people at the show! @BabyPhat described the crowd,  the fashions, the make-up and even the after-party in real time. The tweets were very personal with statements like, “Kimora has arrived. She looks stunning!” and “10 minutes til show time!” @BabyPhat even used Flickr, shown below, to give people an insiders perspective.

Many readers have predicted this is just the beginning of scheduled Twitter sessions during large events. Jack with FashionVoices.com predicts that more labels will be utilizing Twitter this time next year and even posting video. Accessibility is key to building trust in an audience and Twitter is one of the best social media tools to employ. As I have said before, Twitter is on it’s way to changing the face of the fashion industry. Baby Phat is just one of many labels to make this intelligent change and bring their audience closer to the action.

Baby Phat Gives Consumers a Backstage Pass With Twitter

Baby Phat is showing their Fall ’09 collection tonight at NY Fashion Week. The high-class hip-hop label will also be giving fans an  insiders look into what goes on backstage at one of their shows. Baby Phat is going to tweet in real time through a live Twitter feed from backstage at the Baby Phat show tonight, February 17, 2009 from 7:00 p.m. to 9:00 p.m. E.S.T. Fans will be able to log on to www.twitter.com/babyphat and get a backstage pass to find out what goes on behind the scenes at one of the most fabulous shows of the year!

I applaud Baby Phat’s efforts to be accessible to consumers through social media. Using a live Twitter feed creates a personal relationship between the company and their target audience. Be sure to follow Baby Phat tonight and weigh in on their live feed by posting your comments. Can’t wait to check it out tonight!