Fashion Meets Technology in San Francisco

As JC Report explained last week, “the digital revolution is officially here.” In line with this statement, San Francisco is now the home of Fashion Meets Technology, an organization “to connect professionals who perceive tremendous opportunity in, are passionate about, and are compelled to lead major innovation in the fashion industry, by embracing technology.”

I had the pleasure of attending the first kick-off event last week at Cantina SF. The evening was filled with great conversations between fashionistas and ‘istos in PR and marketing, indie fashion labels, designers and techies.

It was insightful to hear brands’ and designers’ perspectives on the fashion landscape as it begins to shift. One of the conversations that stood out was with Cordarounds, a two-man design shop based out of San Francisco. They were kind enough to share their thoughts on keeping up with today’s social media craze. They explained that every week, the brand introduces a new product online with in order for people to keep the Cordarounds brand top of mind. Makes sense, considering social media induces ADD-esq online behavior!

Watch out for the next Fashion Meets Technology event by joining the Facebook group. Hope to see you there!

HP Goes Fashion Forward

UPDATE (December 4, 2008): It has finally arrived! HP Vivienne Tam “digital clutch” is now available for order at www.hpdirect.com/minivt. If you order by Dec. 12, you can get one just in time for holiday giving.

A few days ago I was approached by HP to check out their new special edition notebook. This stylish product took my interest and drove me to share the news!

Vivienne Tam has paired with Hewlett-Packard to design a special edition notebook available early next year. The lightweight notebook has an uncanny resemblance to a silk-print clutch with its rich colors and peony print. During Fashion Week in New York, Tam incorporated the print into her Spring 2009 line and the invitations to her show.

Finally, technology and fashion come together. It’s smart on HP’s part to join with a fashion designer because it opens access to another type of audience. The notebook is targeted to the fashionable woman with a busy lifestyle who puts importance and thought into the style of her possessions.

HP has highlighted reactions to this product on their Facebook profile. The women explain how impressed they are with the notebook’s size and stylish design. I feel the same way and can’t wait to get my hands on one of these beautiful HP notebooks.

What are your thoughts on this HP notebook?