Armani Exchange’s First StyleBRITY

Armani Exchange enlisted 90210 star AnnaLynne McCord to act as the brand’s first StyleBRITY. Many fashion brands enlist the status and beauty of popular celebrities, but not many actually put them to work! Armani Exchange had AnnaLynne style 10 looks from the A|X Holiday collection, incorporating her own unique sense of personal style and offering insider fashion tips on the best gifts for the upcoming holiday season.

AnnaLynne remixed and restyled the A|X Holiday collection to create looks that reflect Young Hollywood and LA Style, incorporating the latest trends. Check out some of AnnaLynne’s top choices from A|X that she chose as the perfect gift for the jock, the prep, the good-girl, the bad-girl and more.

And remember, beginning in November you can start seeing StyleBRITY segments, including AnnaLynne’s, on A|X TV.

Note: This post was inspired by Page Spicer. Check her blog out at http://twentysixandthensome.com

Cosmetics SpokesSUPERwomen

Edelman went against the norm when they launched their brilliant Dove campaign. Oprah picked up on the campaign and featured the Dove spokeswomen on her show. The strategy had successfully driven the message of real beauty to women over 20 years of age, but after watching television this afternoon I noticed many cosmetic companies have yet to catch on. 

Companies such as Rimmel, Estee Lauder and Maybelline all utilize gorgeous actresses and models as spokeswomen (or as I like to call them, “spokesSUPERwomen”). Many of these successful women take advantage of the latest beauty treatments and innovative plastic surgery techniques as well as employ chefs and personal trainers. The Gaurdian explains, “Gwyneth Paltrow employs two [chefs] – one for sweets, one for savoury – to help with her macrobiotic diet.” 

I don’t know about you but neither do I have a personal chef nor a trainer. Even though Edelman’s campaign had a great deal of coverage, how come other brands have yet to follow this strategy?