Tag Archives: fashion

Model Ashley Smith and Nylo Bring Music and Fashion Together Again with RVCA for Fall 2014

12 Aug

RVCA Womens | Fall 2014 from RVCA on Vimeo.

RVCA debuts the Women’s Fall 2014 Campaign featuring RVCA Advocate Ashley Smith in yet another beautiful video lookbook featuring music by Nylo. Texas born model Smith has partnered with the lifestyle brand to deliver a series of signature capsule collections in select retailers worldwide.

Interestingly, Founder and President, PM Tenore’s intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA’s Artist Network Program (ANP)-a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Shop the collection featured in the film at: https://www.rvca.com/b/post/rvca-womens-fall-2014-lookbook. And, stay connected with RVCA via Instagram at @RVCA_WOMENS

ESCADA Launches E-commerce in USA

5 Mar

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Luxury fashion brand ESCADA will launch today its online store in the United States of America, following the successful introduction of ESCADA.com to the European markets in 2013. Welcome to the 21st Century, ESCADA!

The E-Store will offer a wide range of ESCADA lifestyle products, including apparel and accessories from the ESCADA and ESCADA SPORT brands.

Bruno Sälzer (CEO ESCADA SE) “In the new positioning of ESCADA there is a special focus on the digital world. Especially highlighted are multi-channel-experiences, interaction with the client and an integrated experience of the brand. After our successful launch in Europe one year ago, we are now present in the most important E-Commerce market, the USA.”

Usability and design is likewise important in the ESCADA E-Store. The navigation is easy and intuitive; the elegant design with large-scale images reflects the ESCADA brand identity.

And check this out: All social media channels are integrated into the new online store. The site, which is optimized for mobile applications, ensures an ideal display on all devices. Remember readers, always keep in mind mobile. You’d think it’s a no brainer, but many companies forget all about optimizing and scaling for different devices.

The store finder is placed on all relevant ESCADA E-Store pages and is supposed to stimulate multichannel experiences. In selected ESCADA retail stores sales staff will carry iPads to directly assist clients in placing orders in the E-Store for items that might not be available in the store.

The ESCADA online store provides a variety of different shipping options via Fedex, including free standard ground shipping as well as express shipping. Furthermore, the ESCADA E-Store offers its clients an easy and cost-free returns handling including a 14-day return policy. An exclusive packaging concept completes the range of service offers of the ESCADA E-Store.

Hermes NexTec, specialist in international full-service e-commerce solutions, provides all services along the online value chain including shop, content and IT management and in close collaboration with ESCADA performance marketing. In addition to these services Hermes Fulfilment supplies with warehousing, customer care, finance services and returns management.

Twitter: @ESCADA
Facebook: http://www.facebook.com/ESCADA

Fashion Platform Spotlight: Dro.pt

3 May

There’s a new social platform coming to you soon just for launching merchandise online: Dro.pt. This platform enables you to reach retail buyers, bloggers, consumers and stylists through interactive lookbooks shared publicly and privately.

Within the interactive lookbook, users can buy merchandise or click ‘want’ if the merchandise is not yet available. The ‘want’ function is particularly interesting as users are notified the moment it’s in stock.

Right now, they’re in alpha testing and you can request an invite to test. Who knows — they might take a similar approach to Pinterest and keep things in beta while they’re blowing up.

http://twitter.com/#!/JustDropt/status/187547700282142721

And check them out on Spotify
http://twitter.com/#!/JustDropt/status/187253762061107200

Women’s Wear Daily CEO Summit: Tory Burch on Social Media

20 Nov

“Social media is about being in the moment.” — Tory Burch, CEO and designer.

Watch Tory speak at the WWD CEO Summit on her company’s use of social media. Her talk is about the impact of social media on telling the Tory Burch brand story and connecting with and creating an engaged community. Enjoy!

 

Top Trend at Fashion Week Spring 2012: White on White

19 Sep

The one trend taking over spring fashion week 2012 is none other than white on white. I’m all about white on white; however, just be careful you don’t look like a marshmallow! How can you avoid this flop? Well, designers like Vera Wang, Rachel Roy and DKNY are all using light-weight to sheer fabrics so you’ll look almost angelic.

So, are you a fan of this trend? Check out my picks below and tell me what you think!

Photo Credit: Fashionology

Facebook Wall Protesting: Could It Be Considered Disturbing The Peace?

9 Aug

(Flickr: See-ming Lee)

Recently, you may have seen all the social chatter about the efforts of Change.org members behind the Clean Clothes Campaign. I started to recognize these efforts last month when I caught wind of the same story on Vogue.com regarding Versace’s commitment to banning the practice of sandblasting jeans, a technique used to give jeans a used look which is highly dangerous to workers, after Change.org members posted to their Facebook Wall.

Just last week, the Italian fashion house Dolce & Gabbana’s Facebook Wall was also bombarded by Change.org members’ messages demanding that the company ban sandblasting. According to Change.com, this move comes after more than 25,000 European and American activists joined a campaign on Change.org demanding that the company ban sandblasting.

“The technique, already banned in Europe, is reportedly still carried out in key garment-producing countries like Bangladesh and Turkey and can result in workers developing the irreversible lung disease silicosis,” reports Vogue.com.

Although this group used the written word to protest, Dolce & Gabbana deleted posts on its Facebook Wall after Change.org members posted messages demanding the company ban sandblasting.

A number of major brands, such as Levi’s, H&M, C&A, Gucci, and most recently Versace, have already abolished sandblasted jeans in their collections. Much like the recent Dolce & Gabbana efforts, the Clean Clothes Campaign forced Versace to lock it to the public after accusing them of using the procedure. The Italian fashion house eventually agreed to the group’s demands, going so far as to say that any supplier found to be employing sandblasting as a production technique would be in breach of contract with Versace.

“The Clean Clothes Campaign has now launched an impressive social media campaign and recruited tens of thousands of supporters from all over the world to demand that Dolce & Gabbana follow in the footsteps of their competitors and ban sandblasting,” said Change.org Organizer Meredith Slater. “Change.org is about empowering anyone, anywhere to demand action on the issues that matter to them, and it has been an honor to provide a platform for the Clean Clothes Campaign’s inspiring campaigns.”

In my opinion, expressing ones opinions through the written word is the best way to create change. However, Facebook Walls and other forums are now very similar to physical venues. Fashion labels and brands use Facebook to create the same feel as if the user were a customer in their physical store.

If people were to barge through the doors and begin protesting or squatting, do you think this might be considered disturbing the peace? Could this translate as similar activity on a Facebook Wall? What are your thoughts on moderating conversations online?

Blog Spotlight: Intern Chic

15 May

If you’re an intern or looking to start your summer internship soon, then check out the newest blog just for you! Intern Chic provides fashion interns with advice and news to increase their knowledge of the fashion industry specifically tailored to those just starting out. Unlike websites that only provide fashion internship listings, Intern Chic uniquely offers much more.

Intern Chic is divide into a few sections. Tip Dujour features weekly fashion internship advice from site creator Ashli Townsend. The List is a compilation of mini-profiles on fashion industry elite, complete with name pronunciations and Chic Facts. The Chic Calendar keeps interns in the know with the hottest fashion events of the year and Chic Listings showcases the latest fashion internship job opportunities.

Then, there’s Chic Speak, which is a dictionary filled with stylish terms necessary to speak the language of fashion. Intern Chat allows interns to connect and discuss past, current and future internships. The Trends section keeps interns up to date on the latest from the runways. Finally, Style Daily serves as the site’s fashion news blog.

About the Founder


Intern Chic was created and founded by “professional intern” and Los Angeles native, Ashli Townsend (@fashionablyL8). Ashli has completed a variety of internships, including Mattel’s Barbie Design Department, Baby Phat’s Design Department, as well as at a host of notable fashion PR firms. She ultimately decided to share the knowledge she gained while interning with the masses via Intern Chic.

Ashli says Intern Chic was created with fashion interns in mind, but benefits anyone striving to stay in the know with the fashion industry.

Your Refinery29 Shop Crawl Cheat Sheet For Thursday Night

27 Apr

Check out this awesome shopping infographic. For all you San Francisco readers, hope to see you out on Thursday!

Celebrate The Launch of Refinery29 San Francisco

25 Apr

Planning your week, fashionistas and ‘os? Well, your Thursday is already booked! Refinery29 San Francisco is inviting Consuming PR readers to their Shop Crawl in celebration of their recent launch. Check out the participating boutiques below for more info. Will we see you there?

Model Spotlight: Cameron Lee

14 Apr

(Photo Credit: Bailey Harada Stone)

A few months ago, I had the pleasure of connecting with model Cameron Lee at Fashion’s Night Out. And after hitting it off, I thought it would be fun to share his story with Consuming PR readers! Check out this Q&A below to learn more about Cameron including his most memorable moment, advice for aspiring models and his take on social media in the fashion industry. Enjoy!

Q. What are your favorite designers?

A. Favorite designers are Alexander McQueen, Calvin Klein, Dolce & Gabbana, Levi’s, Betsey Johnson, Versace, Hugo Boss. Also the many local designers like Estrella Tadeo who owns The Mission Statement, a store which houses many old and new native Bay Area designers’ collections.

Q. When did you know you wanted to pursue modeling?

A. I knew that I had an interest in fashion from when I was very young. I became more aware of my appreciation for the idea as I started getting older and was unable to explore it as much as I had wanted because, of my upbringing in a small rural town in southern Wisconsin. It wasn’t until I moved to San Francisco and was trying to figure out how to create some extra income that I actually considered modeling. I replied to a post on Craigslist for a student photographer to see if I would even get a response. I did, and everything has kinda snowballed from there, through networking and collaborating with local photographers, stylist, hair and makeup artists and anyone in between. I have been enjoying every minute of it!

Q. What’s been your most memorable moment so far?

A. I’ve been modeling for more than a year now. My most memorable moment so far is when I was asked to be model for an iStockphoto convention and paired with a female model for a “live” photo shoot where photographers could practice directing. Needless to say, we had to work with a room full of photographers, creative directors and observers. I’ve never had to go through so many emotions in four hours! While it was an amazing learning experience, I now have much more sympathy for caged zoo animals on display. Ha.

Q. How do you think social media will change the modeling industry?

A. I’m amazed at how technology has made our world smaller. People are more connected than ever and it’s allowing people to branch out and communicate with other like-minded people.

Social media allows for people to take control and promote themselves and others without the pressure of outside sources; allowing for more creative control and also the added benefit of immediate response. I definitely feel that social media has enabled me to network and keep in contact with friends/clients much easier than if it never existed. The time is now, so I’m taking advantage of it for all it’s worth!

We are able to follow the lives and endeavors of individuals we may not know, have known or met through social media like Facebook, Twitter, Myspace, etc. Hopefully, I’ve inspired those in my social network to take the chance and become who they want to be by following their dreams.

Q. What is your long term goal in modeling?

A. I have several goals in mind for my future in modeling. My long term goal in modeling is to be published by big name designers.

For now, my short term goal is to network and collaborate with creative individuals who can help teach me more about the industry and possibly help me become a fashion photographer. Hopefully start doing projects that incorporate acting.

Also, I want to have fun! This is my chance to do something that I can show my kids one day — to let them know that I tried something that is hard and that people usually think of as only a dream.

I went to school to pursue a career in art. After years working jobs that seemed to offer not much more than financial stability, I now want to take the time to pursue something creative and that keeps my imagination going. It’s therapeutic for me.

Q. Do have any advice for aspiring models?

A. Never let anyone say you are incapable. I believe in being in control of your own destiny. It was soon after moving to San Francisco that, on my way out of my apartment one morning, I noticed a BMW smashed into the wall right next to the entrance of my apartment building. Life is too short. If I would have walked out of my house at the wrong time, I could have been pinned between the brick and a luxury vehicle.

There will always be people in the world telling you that you’re incapable, but I also believe that there are just as many people who will believe in your abilities.

For more information on booking, check out Look Model Agency. And, for creative collaborations, find Cameron on Model Mayhem.

Slideshow Photo Credit: Nicky Nylon, Bailey Harada Stone, William Perls, digitalHe-Robin Bourbonnais, Jonne C. Johnson

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