Trend Watch: Music Festival Style

Photo: Refinery29 SF Launch Party

Last Thursday, I attended the Refinery29 SF launch party and mingled with San Francisco’s fashionistas and ‘os. A few days before the event, I had my usual mini panic attack (like most girls do before an event) and remembered coming across the cutest dress from a recent email sent over by A|X Armani Exchange about their event at Coachella.

Only a few days before the Refinery29 SF launch party, I raced over to the store and bought the Flutter Sleeve Mini Dress by A|X Armani Exchange that caught my eye while going through my inbox. Saved!  All in all, it was an awesome night and the dress was perfect for the party.

Wondering if there are any other fun ways to wear the dress? Check out Vanessa Hudgens below as she belted the dress and slouched it down below her shoulders for a more casual look.

Find even more casual “music festival style” below on celebs like Penn Badgley, Kellan Lutz, Ian Somerhalder, Jamie Chung, Nina Dobrev, Shiloh Fernandez, Heather Hemmens, Jessica Stroup, Matt Barr, Taryn Manning, Evan Ross and Marielle Jaffe.

They all showed off their best festival fashion in Armani Exchange last month in Indio, CA, throughout Coachella’s countless shows and soirees.

And on Saturday, April 16, A|X Armani Exchange and 944 Magazine hosted the second annual NEON CARNIVAL in Indio, CA. When they weren’t hitting the dance floor, guests enjoyed carnival games and rides like bumper cars, kite runners and slides, and noshed on old-school carnival snacks. Also featured at the festivities: Case–Mate provided a photo booth for guests to snap shots and capture the memories as they were displayed on the hangar wall.  5Gum dished out treats for guests to enjoy while Jose Cuervo Platino and Ciroc Vodka kept the soiree alive well into the morning hours with each of their signature cocktails.

Sounds like a fun time and a great way to bring fashion and music together through timely events! Check out all the style below and tell me what do you think of this trend! How would you “rock” it?

Armani Exchange Music Festival Style

All items above are available at Armani Exchage Stores and online at www.armaniexchange.com.

GET THE LOOKS: Vanessa Hudgens: Flutter Sleeve Mini Dress; Heather Hemmens: Jungle Burnout Shirt; Jamie Chung: Sheer Rouched Jacket; Nina Dobrev: Bahama Print Maxi Dress; Marielle Jaffe: Pieced Bikini; Heather Hemmens: Quilted Cross Body Bag; Jamie Chung: 20th Beaded Shift Dress; Jessica Stroup: Metallic Bandeau Mini; Shiloh Fernandez: Hooded Linen Shirt; Kellan Lutz: Dark Wash T-Shirt; Penn Badgley: Space Stripe Henley; Penn Badgley: Yarn Stripe Henley; Kellan Lutz: Straw Fedora; Penn Badgley: Linen Utility Shirt; Solar Remix Sunglasses.

**Photo Credit: StarTraks Photo

**Kellan Kutz Photo Credit: Zimbio **Penn Badgley Photo Credit: WENN Photos

Armani Exchange Turns 20 and Launches A|X STYLEPAD App

This  Spring   2011,   A|X   will   launch   A|X   STYLEPAD   –   a   multimedia,   interactive   create- your- own   ad   app   that   gives   exclusive  access  to  the  world  of  A|X  Armani  Exchange.  The  A|X  STYLEPAD  app  will  give  iPhone  and   iPad  users  creative  control  to  design  “their  A|X”,  selecting  the  background,  casting  the  model  from  supplied  images,   and   add   a   personalized   message   by   writing   text   over   the   image   to   create   a   one- of- kind   ad   to   save   or   share   with   friends  on  social  networks.

The   A|X   STYLEPAD  also launches the same year as  A|X  Armani  Exchange  20th  Anniversary.  Giorgio  Armani marks  this  significant  milestone   with   special   seasonal   capsule   collections,   a   series   of   global   events,   exclusive   brand   application   –   A|X   STYLEPAD,  and  a  commemorative  brandmark  of  its  iconic  logo.

A|X  STYLEPAD  feature  will  be  housed  on  the  A|X  Mobile  site  that  will  feature  an  exclusive  A|X  20  Years  of  Style   global  branded  content.  Highlights  will  include  special  A|X  Limited  Edition  Collection  preview,  exclusive  A|X  video,   access  to  the  A|X  Life  section  for  events,  trends,  music,  and  brand  news.

Additional  exposure includes marketing  elements  via  the  A|X  blog,  A|X  social  networks,  A|X  YouTube,  A|X  in- store  promotions,  A|X  text  mobile   marketing,  and  press  materials  covering  this  digital  media  endeavor. With  the  A|X  STYLEPAD  application,  Armani  Exchange  brings  together  three elements:  exclusive  content,   online   entertainment,   and   social   networking . Are you planning on downloading this application?

Currently, both the Chanel app and the Style.com app are on my phone so I can view the latest fashion shows whenever and wherever I may be. The A|X  STYLEPAD  might just join those two. What other fashion apps do you currently use and why?

Armani Exchange’s First StyleBRITY

Armani Exchange enlisted 90210 star AnnaLynne McCord to act as the brand’s first StyleBRITY. Many fashion brands enlist the status and beauty of popular celebrities, but not many actually put them to work! Armani Exchange had AnnaLynne style 10 looks from the A|X Holiday collection, incorporating her own unique sense of personal style and offering insider fashion tips on the best gifts for the upcoming holiday season.

AnnaLynne remixed and restyled the A|X Holiday collection to create looks that reflect Young Hollywood and LA Style, incorporating the latest trends. Check out some of AnnaLynne’s top choices from A|X that she chose as the perfect gift for the jock, the prep, the good-girl, the bad-girl and more.

And remember, beginning in November you can start seeing StyleBRITY segments, including AnnaLynne’s, on A|X TV.

Note: This post was inspired by Page Spicer. Check her blog out at http://twentysixandthensome.com