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Public Relations Agencies Help (PRODUCT) RED

This past week was an important week for (PRODUCT) RED. It wasn’t difficult in the slightest to find your favorite brands turning red. Even the Space Needle turned red!

As an intern I have had the chance to experience working on Starbucks. It was great to experience the buzz generated by Starbucks and Frause, a full spectrum communications firm, about the (Starbucks) RED campaign around Seattle. Monday, December 1, was World AIDS Day and the Seattle-based company partnered with the Space Needle to show their support by up-lighting the iconic structure a bright red. Starbucks also decided to give 5 cents of every drink to the Global Fund. Also, from November 27 through January 2 the coffee company will donate 5 cents of a (Starbucks) RED™ Exclusive beverage to the Global Fund.

Waggener Edstrom has also helped (PRODUCT) RED in light of World AIDS Day. They produced a video with YouTube ceWEBrity, William Sledd (aka “Ask a Gay Man”) where he ambushes a girl at a mall to give her a (PRODUCT) RED makeover. The public relations agency also secured a contest on Polyvore.com and created a button for fashion bloggers, designed by Jordana Bruner, to show their support for (PRODUCT) RED’s effort in Africa.

It’s so great to see public relations agencies working together for a good cause and a great company that strives for helping people in Africa. How have you helped the effort in Africa? Do you buy RED products?

Add the (PRODUCT) RED button to your fashion blog! Embed Code: <a href=”http://www.joinred.com” target=”_blank”><img src=”http://i96.photobucket.com/albums/l200/grantcwilliams/proudtowear.jpg” border=”0″ alt=”Photobucket”></a>

Disclaimer: I am currently working on the Starbucks team as an intern at Frause.

Tags: (PRODUCT) RED, Corporate Social Responsibility, CSR, Frause, public relations campaigns, starbucks, Waggener Edstrom, World AIDS Day

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Categories Corporate Social Responsibility

I’m Off To See The Wizard. The Wonderful Wizard of Seattle!

1 Oct

Ok, so my name isn’t Dorothy, but I’m pretty close! My Tory Burch patent leather flats serve as ruby slippers transporting me to the Emerald City for work every day. I even have my little dog too!

For the past few weeks I have taken an internship at Frause, a public relations firm in the Emerald City. It’s so wonderful to be back in Seattle. I am having the time of my life in this amazing city and I cannot wait to seize every opportunity in the industry of public relations and marketing.

My typical day includes reporting coverage as well as writing press releases and pitches. Recently, the Portland office intern and I have started blogging for the firm! I’m so proud to be part of such a wonderful firm that allows me to share my experiences and utilize my blogging skills.