“Social media is about being in the moment.” — Tory Burch, CEO and designer.
Watch Tory speak at the WWD CEO Summit on her company’s use of social media. Her talk is about the impact of social media on telling the Tory Burch brand story and connecting with and creating an engaged community. Enjoy!
Happy Fashion Week, everyone! No matter if you’re in New York or you’re on the west coast wishing you were at Fashion Week, you too can attend Fashion Week at all hours by living vicariously through the hashtag: #NYFW.
And, similar to Twitter’s microsite (shown above), I added an RSS feed of the hashtag #NYFW to the right column of this blog. Of course, it’s not as advanced, but I didn’t want you to miss a second of Fashion Week, no matter where you were on the web!
Now, Twitter built a microsite aggregating and organizing every tweet and picture with the hashtag #NYFW. Sponsored by American Express and partnering with @Modelina, @WomensWearDaily, @Bergdorfs and @AskBobbiBrown, Twitter has also created @nyfw account bringing content from a number of reputable sources.
“What’s useful about the microsite is that it allows followers to hone in on the topics they’re most interested in, whether that’s runway news, designer interviews, beauty trends or behind-the-scenes gossip. For those who aren’t interested in following Fashion Week minute-by-minute, Twitter has also made it easy to catch up with daily recaps and archived footage,” reports Mashable.
How are you tracking spring New York Fashion Week? If you’re attending the shows, are you also using Twitter to follow the shows you may be missing?
Twitter is the fastest and most concise way to exchange information. Bloggers use it to promote themselves, track up-to-date trends and immerse themselves in their industry. Twitter can also be used to promote companies, labels, celebrities and those who want to be connected and consume information at light speed.
Fashion bloggers, designers and apparel companies utilize twitter in a way that may change the face of fashion. Nordstrom (@Nordstrom), Saurette (@Saurette), Solessence (@Solessence), and Hayden-Harnett (@hayden_harnett) are all companies tweeting frequently about trends and their own products. With the exception of WWD, fashion trends are mostly reported by print magazine on a monthly basis. Now, with the use of Twitter, fashionistas everywhere can consume fashion 24/7. This enables consumers to become inspired by trends, designers and celebrities at any moment.
Twitter paves the way for fashion trends to come and go in a matter of seconds. The astronomical number of exchanges between people on twitter ignites this type of behavior.
As fashionistas exchange trends on twitter, consumers will be overloaded with trends and fashion news. Don’t get me wrong, I’m happy that there is an overload of fashion news accessible at my fingertips, but this might mean that trends will have shorter life spans.
Consumer brands and fashion labels thrive on trends. Department stores pick up on these trends in order to drive business. With the use of buyers, department stores seek out labels that are consistent with current trends. As trends start to have shorter life spans department stores may not have the capacity to keep up. Boutiques, on the other hand, have the capacity to thrive with the changing trends because they have a smaller inventory.
Can businesses keep afloat if trends have shorter life spans? And will boutiques thrive while department stores go by the wayside?
Are you looking to strut your stuff down the sidewalks this spring season? I’m sharing my top picks for this season reported by Women’s Wear Daily. As a public relations professional, it is important to note these predictions. Retail stores and boutiques will be actively searching to include designer labels and pieces that showcase these popular runway trends. You can find complete designer collections photos at Coutorture. Happy New Year!
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Geometric Shapes
Many designers such as Gucci, Christian Lacroix and Michael Kors are using bold graphics. Diamonds, polka dots and block squares are incorporated into mixing and matching different pieces to create an inspiring look.
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Sheer Fabrics
Layering fabrics are a must for the cool spring weather. Sheer fabrics allow comfortableness without feeling restricted by a knitted fabric. Vera Wang wove this concept throughout her spring ’09 collection.
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Easy Street
It’s perfectly o.k. to be “sloppy” again this season. Layering oversized cardigans, T’s and scarves magically creates a cohesive boho style. Just like the jumpsuit trend, this relaxed and deflated look is another “easy-to-wear” look. Check out Isabel Marant and Ann Demeulemeester:
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Jumpsuits
As I predicted in my post titled “Jump Around!,” the jumpsuits are in style for 2009. Easy-to-wear and ready-to-go outfits all in one piece! Since people are more focused on their finances, the consumer is more apt to purchase “no-brainer” pieces. Pair the jumpsuit with a long trench like Tommy Hilfiger or wrap a belt around the waist line like Donna Karan.
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Fringe
Let’s have a little fun this year! Incorporating movement into a look gives an outfit new life with a nod to hippie chic. Fringe is not just for New Year’s Eve night or flapper costumes anymore!
Consuming PR 