(Photo: Levis.com)
This week, I was fortunate enough to attend the Levi’s (client of Edelman) Curve ID blogger event in San Francisco at the flagship store in Union Square!
It’s a totally innovative campaign where they gathered more than 60,000 3D body scan images from around the world, finding the shapes of women in order to find the key differences. Three major categories came out of their research: Slight Curve, Demi Curve and Bold Curve.
One interesting fact I tweeted out from the event was this: Levi’s (client) talked to woman across the world. 87% said they have a lot of jeans but wish they had one pair that fit. #CurveID.
Check out my time at the event and how much fun it was learning about the new product! By the way, my CurveID is the Bold Curve… and it fit great!
We found our fit!
It was great chatting with Meghan, The Levi’s Girl!
I’m a Bold Curve…
They looked nice.
SVP of Merchandising Explains Levi’s Curve ID
Consuming PR 