Recently, I wrote an article for PR Couture on, what I like to call, “instablogging.” Check out the intro below:
In the beginning, when we had to walk uphill both ways to get to the mall, the elite fashion publishing houses provided monthly print magazines to be devoured on the couch, in the bath, under the hair dryer and on the elliptical. Then fashion bloggers established a new way of experiencing and connecting to like-minded readers through style, outfit photos and DIY, carving out places online that made fashion personal and discoverable through weekly posts.
And the industry took note, eventually moving to partner with bloggers and supplement traditional media coverage by becoming publishers themselves. Then with Twitter and Facebook, access to content became greater and the act of sharing this content became a measurement of business success.
Instablogging, the term we use to describe sites like Tumblr, Instagram and Pinterest are the latest publishing platforms to satiate the industry and fashion public’s growing demand for quick-fix content creation and dissemination. Instablogging enables brands to build and strengthen communities at a rapid pace with a snap of a camera, a pin or a click…
To read the complete article, check it out on PR Couture.
And, for more on Pinterest, check out my mention in this MediaPost piece:
Consuming PR 