RVCA Velvet Eclipse Swim Collection Video. Filmed in Long Beach, CA by Brandon Jensen. Song by Nylo.
Rather than RVCA debuting their Velvet Swim Collection with only a standard lookbook, the clothing brand has created a music video that brings the pieces to life. This way, consumers can understand the product without going into the store, which could give the consumer a motivation to buy sooner.
Videos like this are not only purchase drivers, but they are also vehicles to communicate the brand identity in a way that draws the consumer into their desirable “lifestyle.” And why not pull it all together with great music? RVCA teamed up with Nylo, who’s Soundcloud can be found here. I liked the song so much, that I let the video play all the way through — great way to keep your viewer watching for longer!
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